DMonDM

Western Athletic Clubs has launched a massive investment in remodeling and rebranding their clubs as well as expanding their footprint – st...

Here's a current customer upsell piece we just completed for eBay Motors using digital variable printing and a clear poster tube. Note ...

You spend a lot of money attending a conference or trade show. From the booth to travel, attendance fees and dinners in Vegas. The event...

Here is an example of how matching your message to your target can pay off big. Recently we were asked to develop banner creative to complem...

Here is an email message I just received from my wife. "What would you estimate average Direct Mail response? .05%? 1%? Don’t you think...

I went to the DMA Conference last week in San Francisco to see what was new in Direct Response Marketing. Everything I saw has been around ...

I get SPAM everyday. I also get emails from companies that I actually look forward too. Last minute flights to Mexico from United - Yes! Two...

The challange for Heald was to present the career college as a step above other career colleges, but still generate the response they needed...

I'm often asked 'What types of offers work well'? Well, it depends upon what you are trying to do, are you trying to get a lead?...

"It depends". I hate saying these two little words, but end up saying them almost every day. So much in Direct Marketing, as in li...

You've seen them on late night TV. All the pitch men and women asking you to be the incredible new exercise equipment . We in the ad com...

Here is the launch site we did for Shopping.com's global relaunch as DoorOne.com. We did this for shopping.com in four different languag...

Memorize this order. Then use it the next time you are evaluating direct mail creative. Here is the motivation sequence all direct mail (and...

We recently completed a bunch of Holiday campaigns for Shutterfly . Response was fantastic (but proprietary), but I think you might want to ...

The creatives are always thinking outside the envelope... And that's great, but sometimes it pays to think inside the envelope - litera...

I've created a lot of letter packets over the years and have developed a few 'rules of thumb'. Hopefully you can use them to he...

About the USPS Ah, the United States Postal Service. Love 'em and hate 'em. It's still pretty unbelievable to me that I can sh...

I try to run a test in EVERY campaign I run. This way even if we lose, we win. We learn which variables have the greatest impact and apply r...

You can get samples of competitor direct mail ads by paying third party collection services. Direct Mail : www.whosmailingwhat.com Web : ww...

I loved this site. We created a very visual and interactive web site for the California Academy of Sciences when they first decided to re-do...

The number one factor to direct response success is your list. Send an offer for snow tires to a Grandma in Florida in Summer, and you have ...

Did you hear about the recent Agency / Auto Account debacle? It appears that a local agency ran ads with the wrong phone number. I can't...

It's funny. Although the most important factors that contribute to Direct Mail or Email Success are the list and the offer, 90% of your ...

From a MarketingProfs Article. 7 Dirty Words 50% off act now all words that relate to sex or pornography all words that related to cures or ...

I woke up this morning to hear about this one on NPR. Really, truly unbelievable. Everybody's a Winner in Car Promotion Thursday, July 1...