DMonDM
The Secrets & Science to Successful Brand-Response Marketing
Thursday
Case Study - Western Athletic Clubs - Opening Bay Club Silicon Valley
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Western Athletic Clubs has launched a massive investment in remodeling and rebranding their clubs as well as expanding their footprint – st...
5 comments:
Saturday
High Impact Direct Mail
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Here's a current customer upsell piece we just completed for eBay Motors using digital variable printing and a clear poster tube. Note ...
Thursday
Driving Traffic to your Trade Show Booth
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You spend a lot of money attending a conference or trade show. From the booth to travel, attendance fees and dinners in Vegas. The event...
Saturday
eBay Motors Flash Banners
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Here is an example of how matching your message to your target can pay off big. Recently we were asked to develop banner creative to complem...
42 comments:
How to get a 95% response rate
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Here is an email message I just received from my wife. "What would you estimate average Direct Mail response? .05%? 1%? Don’t you think...
Thursday
What's new in Direct Marketing
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I went to the DMA Conference last week in San Francisco to see what was new in Direct Response Marketing. Everything I saw has been around ...
Wednesday
It's not Spam if you're Interested.
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I get SPAM everyday. I also get emails from companies that I actually look forward too. Last minute flights to Mexico from United - Yes! Two...
Friday
Heald College Print Ads
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The challange for Heald was to present the career college as a step above other career colleges, but still generate the response they needed...
Sunday
Great Offers
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I'm often asked 'What types of offers work well'? Well, it depends upon what you are trying to do, are you trying to get a lead?...
1 comment:
Thursday
Sweepstakes vs. Rebate - Which to Use?
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"It depends". I hate saying these two little words, but end up saying them almost every day. So much in Direct Marketing, as in li...
Tuesday
DRTV Best Practices
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You've seen them on late night TV. All the pitch men and women asking you to be the incredible new exercise equipment . We in the ad com...
Friday
Global rebrand of shopping.com
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Here is the launch site we did for Shopping.com's global relaunch as DoorOne.com. We did this for shopping.com in four different languag...
The Motivation Sequence
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Memorize this order. Then use it the next time you are evaluating direct mail creative. Here is the motivation sequence all direct mail (and...
Shutterfly Holiday Direct Mail
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We recently completed a bunch of Holiday campaigns for Shutterfly . Response was fantastic (but proprietary), but I think you might want to ...
2 comments:
Direct Mail Best Practices – Sizes and Shapes
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The creatives are always thinking outside the envelope... And that's great, but sometimes it pays to think inside the envelope - litera...
Direct Mail Best Practices – Letter Packets
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I've created a lot of letter packets over the years and have developed a few 'rules of thumb'. Hopefully you can use them to he...
How To Manage The US Postal Service
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About the USPS Ah, the United States Postal Service. Love 'em and hate 'em. It's still pretty unbelievable to me that I can sh...
The Benefits of Testing
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I try to run a test in EVERY campaign I run. This way even if we lose, we win. We learn which variables have the greatest impact and apply r...
Getting Competitive Ads
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You can get samples of competitor direct mail ads by paying third party collection services. Direct Mail : www.whosmailingwhat.com Web : ww...
Tuesday
Moving the California Academy of Sciences
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I loved this site. We created a very visual and interactive web site for the California Academy of Sciences when they first decided to re-do...
Best Practices - List Generation
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The number one factor to direct response success is your list. Send an offer for snow tires to a Grandma in Florida in Summer, and you have ...
Saturday
Best Practices - Production Tips
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Did you hear about the recent Agency / Auto Account debacle? It appears that a local agency ran ads with the wrong phone number. I can't...
2 comments:
Friday
Top 15 FREE Rules to Great Direct Response Creative
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It's funny. Although the most important factors that contribute to Direct Mail or Email Success are the list and the offer, 90% of your ...
11 comments:
Monday
Words to Avoid in Email Subject Lines
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From a MarketingProfs Article. 7 Dirty Words 50% off act now all words that relate to sex or pornography all words that related to cures or ...
Thursday
It Pays to Proofread
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I woke up this morning to hear about this one on NPR. Really, truly unbelievable. Everybody's a Winner in Car Promotion Thursday, July 1...
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