Here's a current customer upsell piece we just completed for eBay Motors using digital variable printing and a clear poster tube. Note that the entire piece was printed digitally on both sides, so each version was fully customized to the recipient.
We personalized the target's name and company name in the piece and rolled it so it shouted right out of the tube to the recipient. They couldn't ignore this one! And in fact they didn't call volume shot up 25% when we dropped this.
I don't typically recommend digital variable printing for any quantity over 10,000 unless I believe the response rate will be so significantly more to justify the additional expense. As digital printing is cheaper than going on press for small runs, but it has a pretty even cost per piece rate while there are gigantic economies of scale when printing much larger quantities.
Note that my 'breakeven rule of thumb' was 5,000 last year and this number has increased as digital printing presses improve and the cost drops.
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